“Before Covid-19, Middle East shoppers spent their disposable earnings on experiences similar to eating out, travel, and wellness,” said Norma Taki, Middle East Consumer Markets Leader at PwC. “After the Covid-19 lockdown, the top areas of spend had been grocery, entertainment & media, and ingredient & recipe meal kit services – a transfer to necessities and in-home needs Online Shop News.” With just over 2 billion shoppers and round 7.eight billion people on the planet in 2020, roughly 26% of the world’s inhabitants was shopping online. A December 2021 survey by the PwC discovered that 41% of internet buyers use…